email marketing

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Published By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetate’s open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
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email marketing design, personalization technology, ctr, email design templates
    
Monetate
Published By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetate’s open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
Tags : 
email marketing design, personalization technology, ctr, email design templates
    
Monetate
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers
    
Monetate
Published By: PostUp     Published Date: Sep 25, 2014
Learn about the best practices regarding mobile email design and see what process your organization should be following in order to decide between a responsive or scaleable design.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design
    
PostUp
Published By: PostUp     Published Date: Sep 25, 2014
Learn how to create an inspiring and exciting email program and see how 13 of the top industry B2C leaders have structured their campaigns.
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postup, email creative, creative newsletter design, creative newsletter, creative email newsletters, email marketing solutions, email campaign, email marketing program, email marketing best practices
    
PostUp
Published By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
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eDataSource
Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing, b2b social media, content syndication, b2b seo, search engine optimization
    
Uberflip
Published By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
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profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing, personalization, cms, wcm
    
Sitecore
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: Bluecore     Published Date: Sep 27, 2018
Start with these six simple plays you can run today to present your customers with the best offers and products at every stage of the long shopping season.
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bluecore, email marketing, retail marketing, holiday sales, holiday shopping
    
Bluecore
Published By: Bluecore     Published Date: Sep 27, 2018
Review a sampling of behavioral and catalog triggers as well as personalized batch sends used by a variety of retailers during the holiday season.
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bluecore, email marketing, holiday shopping, holiday season
    
Bluecore
Published By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
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Bluecore
Published By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
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Bluecore
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