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Published By: Adobe     Published Date: Sep 10, 2015
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
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adobe, e-signature, revenue, sales
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2015
Download this white paper to hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, information technology, data management, business technology, document disconnect, sales management, contracts, e-signatures
    
Adobe
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner
Published By: Tripwire     Published Date: Jul 08, 2008
This paper outlines the nature of infrastructure integrity, change auditing, and compliance solutions. It describes how an investment in configuration assessment and change auditing solutions can stabilize IT operations, lowering the operational costs associated with the IT infrastructure; be a force multiplier; and provide a solid foundation that increases the effectiveness of the investment in information security.
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tripwire, information security, infrastructure, change management, change, change auditing
    
Tripwire
Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
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big data, retail, insights, marketing, campaigns, velocity of data
    
IBM
Published By: IBM     Published Date: Jul 31, 2014
Download this whitepaper to learn more about applying analytics to the sales process.
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ibm, business analytics, sales, sales process, sales process management, sales performance management, sales effectiveness, incentive management
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
How CSP's tap the transformative power of data and analytics
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data, analytics, customer experience, operational effectiveness, digital interaction
    
IBM
Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
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ibm, salesforce, mdm, crm, initiatives, data
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.
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salesforce, crm solution, data integration
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"Fingers wagging, eyes squinting –“Why didn’t you find this problem during testing?!”How many times have you been asked that, only to try to defend yourself with things like “we can’t test everything!” and “it’s a corner case”? Everyone knows you can’t improve quality by testing alone, so what can you do when your testing team is taking the blame for poor quality in production? Join us on this TechByte session where we will discuss practices and tools that will help improve your test effectiveness and overall quality."
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ibm, middleware, cloud, devops, techbyte
    
IBM
Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
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zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
Published By: IBM     Published Date: Jul 28, 2017
Modern enterprises are doing their best to address three simultaneous and closely interrelated objectives related to their information technology/infrastructure: To identify and assess security-related risks, and manage them to an acceptable level To achieve, sustain, and demonstrate compliance with policies and regulatory requirements To improve the efficiency and cost-effectiveness of ongoing operations, e.g., to provide greater flexibility and scale at lower total annual cost For several years now, Aberdeen Group has referred to this trifecta of strategic objectives as the quest for enterprise computing infrastructure to be secure, compliant, and well-managed.
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information technology, information infrastructure, security risks, operation efficiency, operation flexibility
    
IBM
Published By: VeriSign Incorp.     Published Date: Jan 15, 2008
Provide your users with visual cues that indicate your site is secure. Extended Validation SSL can facilitate online commerce by increasing visitor confidence and reducing the effectiveness of phishing attacks.
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shopping online, ssl certificate, extended validation, ca/browser forum, ssl certification authorities, certificate authority, ssl certificates, identity authentication
    
VeriSign Incorp.
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution
    
Semphonic
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
    
Polaris Research, Inc
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
    
VMS
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
    
SPSS Inc.
Published By: Cisco Webex     Published Date: Feb 16, 2011
Increase the reach and impact of your training programs with Cisco WebEx Training Center.
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cisco webex, cisco webex training center, interactive training employee, video
    
Cisco Webex
Published By: Cisco     Published Date: Nov 17, 2014
Today’s malware authors continue to increase their capabilities faster than security solutions can adapt to them. Whether it’s changing their attacks or hiding malicious code within web pages, it’s more difficult to identify legitimate network traffic. With first-generation network security devices, it is nearly impossible to defend against today’s threats. The situation will get worse before it gets better. Adversaries now utilize agile development and testing methods to develop their malware, they test new malware against the latest security software to increase effectiveness. Next-generation network security devices are emerging that provide the visibility and situational context required to meet today’s threats. These solutions use security automation to provide a sophisticated solution that is both lightweight and agile
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malware, cisco, command and control evasion, port hopping, zero-day attacks, encapsulation, encrypted traffic
    
Cisco
Published By: IBM     Published Date: Apr 17, 2013
When it comes to storing data, the concepts of cost-effectiveness and efficiency are often at odds with each other. What we all seek is that elusive deal where we don’t affect the quality of service, yet are able to store a lot more (without spending a lot more). Read this white paper to learn how IBM Real-time Compression provides the data center with the flexibility to increase capacity and maintain performance for all kinds of data, including your most active data.
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storwize, v7000, real-time, compression, features, data, cost-effective, efficiency
    
IBM
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