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Published By: Oracle     Published Date: Sep 26, 2019
If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial. There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return. This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Infinidat EMEA     Published Date: May 14, 2019
Big Data and analytics workloads represent a new frontier for organizations. Data is being collected from sources that did not exist 10 years ago. Mobile phone data, machine-generated data, and website interaction data are all being collected and analyzed. In addition, as IT budgets are already under pressure, Big Data footprints are getting larger and posing a huge storage challenge. This paper provides information on the issues that Big Data applications pose for storage systems and how choosing the correct storage infrastructure can streamline and consolidate Big Data and analytics applications without breaking the bank.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 14, 2019
2017 war kein einfaches Jahr für einen CIO / CISO, und auch 2018 gibt es derzeit keine Anzeichen dafür, dass es einfacher wird. Bei so vielen Datenverstößen, die sogar Karrieren beendeten, allein im Jahr 2017 (Equifax, Uber, Yahoo, um nur einige zu nennen) und mit weltweit verschärften regulatorischen Anforderungen haben CIOs / CISOs die unternehmerische Verantwortung, ihren Ansatz zur Datensicherheit zu überdenken. Abgesehen von der Einhaltung gesetzlicher Vorschriften sind Unternehmen gegenüber ihren Kunden und Aktionären verp?ichtet, Daten zu schützen und ihre Gefährdung nicht nur gegenüber externen Angreifern, sondern auch gegenüber Mitarbeitern zu minimieren. Die im Jahr 2017 am häu?gsten genutzte Methode für Datendiebstahl war das Phishing, welches sich an interne Mitarbeiter von Unternehmen richtete (siehe Report zur Untersuchung von Datenverstößen im Jahr 2017). Damit wurden diese Mitarbeiter unwissentlich mitschuldig an der Datenverletzung: Über 80% der erfolgreichen Cyber-An
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
Big Data- und Analytik-Workloads bringen für Unternehmen neue Herausforderungen mit sich. Die erfassten Daten stammen aus Quellen, die vor zehn Jahren noch gar nicht existierten. Es werden Daten von Mobiltelefonen, maschinengenerierte Daten und Daten aus Webseiten-Interaktionen erfasst und analysiert. In Zeiten knapper IT-Budgets wird die Lage zusätzlich dadurch verschärft, dass die Big Data-Volumen immer größer werden und zu enormen Speicherproblemen führen. Das vorliegende White Paper informiert über die Probleme, die Big Data-Anwendungen für Storage-Systeme mit sich bringen, sowie darüber, wie die Auswahl der richtigen Storage-Infrastruktur Big Data- und Analytik-Anwendungen optimieren kann, ohne das Budget zu sprengen.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
Auch nach jahrzehntelangen Fortschritten in Industrie und Technik existiert immer noch keine universelle integrierte Storage-Lösung, die das Risiko verringern, die Profi tabilität sichern, die Komplexität beseitigen und sich nahtlos in die Betriebs- und Verwaltungsprozesse der Unternehmen für Daten in großem Maßstab einfügen können. Zur Erreichung dieser Ziele gibt es Fähigkeiten, um optimale Ergebnisse zu möglichst niedrigen Kosten zu erreichen. Diese Fähigkeiten umfassen Verfügbarkeit, Zuverlässigkeit, Performance, Datendichte, Managementfähigkeit und Integration in Anwendungs-Ökosysteme. Das vorliegende White Paper skizziert ein besseres Konzept für die Speicherung von Daten in großem Maßstab, so dass diese Probleme nicht nur heute, sondern auch in Zukunft gelöst werden.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 14, 2019
Da Daten nicht nur zu einem Business Enabler werden, sondern auch die Grundlage für den Wettbewerbsvorteil des Unternehmens, hat sich die Always-On-Datenverfügbarkeit zu einer kritischen Geschäftsanforderung an die IT-Organisation entwickelt. IT-Organisationen versuchen seit Jahren, die Dateninfrastruktur so zu gestalten, dass sie die Anforderungen des Always On erfüllt, jedoch mit hohen Kosten und Komplexität. Hier können auch mehrere potentielle Fehlerquellen auftreten. Für ein echtes Always On muss Zero Recovery Point Objective (RPO=0) und Zero Recovery Time Objective (RTO=0) vorliegen. Dies sind die Basisanforderungen einer Always-On-Lösung.
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Infinidat EMEA
Published By: Rackspace - Google Cloud     Published Date: Jul 26, 2019
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives. This paper explores: • Customer Voices: a look at three customers experiences working and thriving with GCP cloud • Shopping trends and forecasts for 2019 • What’s on offer with Rackspace and our Fanatical Experience™
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Rackspace - Google Cloud
Published By: Anaplan     Published Date: Sep 19, 2019
Angesichts eines immer stärker umkämpften Marktes entwickeln vorausschauende Führungskräfte im Vertrieb immer wieder neue Absatzmöglichkeiten und Strategien, um den Wettbewerb hinter sich zu lassen. Anaplan for Sales wurde entwickelt, um die Go-to-Market-Strategie Ihres Unternehmens zu stärken und Sie als Führungskraft im Vertrieb dabei zu unterstützen, die richtigen Entscheidungen zu treffen. Was können Sie in unserem Whitepaper erfahren? • Wie können Sie die notwendige Agilität und Flexibilität im Rahmen Ihrer Vertriebsplanung erreichen? • Warum sollte die Planung für Ihre Go-to-Market-Strategie auf einer einzigen Plattform erfolgen? • Wie kann Ihnen eine moderne, Cloud-basierte Planungslösung dabei helfen, schneller die richtigen Entscheidungen zu treffen?
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Anaplan
Published By: ttec     Published Date: Sep 13, 2019
According to the annual report on fraud and internet crime published by the FBI’s Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brand’s website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudsters’ schemes appear authentic or trustworthy. To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.
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ttec
Published By: Menlo Security     Published Date: Nov 11, 2019
"The “detect and prevent” approach has reached its potential, and attackers have learned how to bypass this defense method. Verizon reports that 2018 was a record year, with 41,686 reported security incidents and 2,013 confirmed cybersecurity breaches. What’s more appalling is that studies have shown that 68 percent of breaches take months or longer to detect. Menlo Security’s Internet Isolation Platform enables the Zero Trust Internet, which takes the guesswork out of security by assuming that all Internet content and websites are malicious. Learn: - How companies are able to separate their enterprise network from the public web while still allowing employees to have seamless access to the Internet. - How you can warn employees that they are on a phishing site when they’ve fallen for a real phishing attack. - How you never have to worry about malware, viruses, or ransomware being downloaded."
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Menlo Security
Published By: Velaro     Published Date: May 06, 2014
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
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live chat, live chat software, proactive live chat, online sales conversions, ecommerce, online customer experience, customer support productivity, online sales
    
Velaro
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
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cmd, extensis, font, website design, server, communications, digital asset management'
    
Extensis
Published By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
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extensis, direct wine, portfolio server, images, dam, solutions
    
Extensis
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: Virtuant Corp.     Published Date: Oct 29, 2011
A benchmark report to provide IT decision makers with a fair comparison of two of the most popular application server products on the market today.
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Virtuant Corp.
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com
Published By: MEDIAPLEX     Published Date: Nov 19, 2012
An easy to read guide that explains why tag management may be valuable for your business, and what to look for in a tag management vendor.
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MEDIAPLEX
Published By: Americaneagle.com     Published Date: Sep 12, 2012
Americaneagle.com's Fall 2012 White Paper focuses on 8 tips to improve your online business this holiday season.
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Americaneagle.com
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