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Published By: Polycom     Published Date: Dec 18, 2014
While corporate training and education programs may seem to some like standard internal HR functions, their impact is vast. These programs not only support employee growth and career development, which improves satisfaction and retention; they also provide new product knowledge, upgrade skills and ultimately improve corporate productivity. With that said, like any other cost center, corporate training departments are facing increasing pressure from above to provide higher, more measurable returns on investment and “do more with less” in the form of shrinking training and travel budgets. They are also being asked to minimize the time employees spend undergoing training, to increase productivity. To achieve this, trainers are embracing new forms of learning to deliver training and development. This paper discusses the 5 benefits of Video Collaboration in Corporate Training.
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benefits of video, polycom, video on demand, video collaboration
    
Polycom
Published By: Adecco     Published Date: Jan 11, 2018
Compensation—whether hourly wages or annual salaries—is a talent attraction magnet, a general employee motivator, a retention technique and a measure for the health of your business (and the economy as a whole). But there’s often confusion around salaries, both in what today’s accurate ranges actually are, and if every department within a company truly needs to evaluate compensation. Incorporating a strategic salary program that aligns with business goals requires a comprehensive understanding of the current labor landscape, and the role employee pay plays in every department within your company. This guide will discuss why compensation strategies should be discussed across departments, and how your company can address employee earnings today to help you maintain the right approach tomorrow. Let’s get started.
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Adecco
Published By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
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reward, discounts, program, loyalty
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: VMware     Published Date: Feb 24, 2017
Today's savviest enterprises are leveraging BYOD as a tool to drive mobile accessibility, increase IT oversight, and enable employees to complete business tasks anytime, anywhere, on any device. Considering the risks, there must be a strategy for managing and securing these BYOD devices. BYOD programs provide users with a secure, IT-approved method for accessing corporate resources from their personal devices. This white paper outlines the basic measures business leaders and IT professionals are taking to turn their BYOD programs into major productivity gains.
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VMware
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
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lifelong subscribers, marketing lifecycle, strategic email marketing
    
Bronto
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
    
Bronto
Published By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
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social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands
    
Meltwater
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: Opalis     Published Date: Nov 06, 2006
This white paper describes how automating IT processes greatly reduces operational costs and improves service delivery. Learn how to standardize best practices and integrate data center and operations tools without the management burden associated with scripts and home-grown programs.
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automation, business process automation, bpa, process automation, data centers, datacenter, datacenters, opalis
    
Opalis
Published By: GAO RFID Inc.     Published Date: Feb 28, 2007
Efficient fleet maintenance is absolutely necessary given today's high equipment costs and climbing operating expenses. Whether you are involved in LTL, cartage, courier, direct store delivery (DSD) or field service operations, an integrated and cost effective fleet maintenance program is a prerequisite to increased profitability.
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rfid, rfid tags, automotive, trucking, fleet management, fleet maintenance, wireless data systems, wireless hardware
    
GAO RFID Inc.
Published By: CA ITAM     Published Date: Sep 09, 2008
This white paper discusses how to make the leap from basic asset tracking to a more robust asset management program that can improve decision-making and service levels, reduce costs and mitigate risks. The focus is the CA IT Asset Management solution's ability to accelerate your IT Asset Management program's maturity by providing asset ownership information (the complement to discovery information).
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CA ITAM
Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
Most of the information that’s been made available about Adobe Integrated Runtime so far, has been written for the programmers that are building applications, not for the visionaries that are designing the client experiences. The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe AIR, and information about how Adobe AIR can be leveraged to create next generation web experiences.
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inm, integration new media, adobe air
    
Integration New Media, Inc.
Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business
    
Godfrey
Published By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
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cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
    
CDI
Published By: Ping Identity     Published Date: May 05, 2009
Web Services are emerging as the preeminent method for program-to-program communication across corporate networks as well as the Internet. Securing web Services has been a challenge until recently, as typical Web authentication and authorization techniques employed browser-to-server architectures (not program-to-program). This resulted in user identity ending at the Web Application Server, forcing the Web Services Provider to trust blindly that the Web Services Requester had established identity and trust with the end user.
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pingidentity, sso, standards-based, web 2.0, identity enabled, browser-to-server, soap, saml
    
Ping Identity
Published By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
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citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media, interactive engagement, web 2.0
    
GoToWebinar
Published By: World Data Products, Inc.     Published Date: Oct 04, 2010
This three section white paper explains strategies on how to develop, apply, and maintain a security program.
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world data products, secure network, security policies, monitoring and testing
    
World Data Products, Inc.
Published By: Virgin Pulse     Published Date: Mar 01, 2012
Game techniques - like challenges, rewards, competition and leadership - appeal to the players' emotions and provide a sense of achievement and pride. If designed properly, game mechanics can be successfully added into workplace wellness programs to amplify results and build engagement and excitement. Discover more about the role of game techniques in corporate health programs in the new research paper, Let the Games Begin!
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human resources, employee health program, employees, hr management, corporate health programs, employee development
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third party’s brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, we’ll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
Discover how you can leverage these five best practices of high-performing corporate wellness programs to make your wellness initiatives more successful in reaching the end game: healthier, happier, and more-productive employees.
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corporate wellness, heathcare, healthcare reform, benefits, corporate culture, employee hapiness, shrm, employee engagement
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
This paper illustrates five current regulatory, social and technological trends that are changing the world of workplace wellness programs — and how you can benefit from those trends.
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corporate wellness, heathcare, healthcare reform, benefits, healthcare laws, employee health programs
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
When it comes to engaging employees in workplace wellness programs today, the operative phrase is quickly becoming, “Let the games begin!” After suffering decreasing engagement and fewer savings than they initially expected from their wellness programs, employers are boosting participation by incorporating gamification—the emerging field of applying game mechanics and strategies to various types of applications and programs. The end game, you might say, is lower healthcare costs, along with happier, more productive and engaged employees.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, gamification, healthcare costs, employee hapiness
    
Virgin Pulse
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