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Published By: IBM     Published Date: Oct 10, 2013
The IBM Business Continuity Index rates the performance and maturity of business continuity programs. Organizations all over the world completed the survey. In this white paper, learn statistics about the global state of business continuity and where your business may sit on a scale from exposed to mature.
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ibm, business continuity, business exposure, business maturity, exposure and maturity, global state, global exposure
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
The skills and expertise required to stay on top of trends, industry best practices, and the latest technologies while juggling many other competing priorities can drain your IT resources. Read this Forrester Research Inc. report to learn how outsourcing your organization’s business resiliency planning, strategy, and program design can be a highly cost effective, efficient option.
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forrester research, resiliency, business resiliency, trends, industry best practices, it resources, outsourcing, it outsourcing
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
As your employees bring their own smartphones and tablets to the workplace, you need to create a flexible mobile environment that allows personally owned and corporate-issued devices to co-exist. IBM Mobile Enterprise Services for managed mobility is designed to help reduce the complexity that comes with multiple mobile platforms. IBM recently commissioned Forrester Consulting to examine the total economic impact and potential return on investment that companies realized by engaging IBM to implement a “bring your own device” program. In this report, you’ll learn how these companies: Increased employee productivity and satisfaction; expanded revenues from improved sales mobility, and decreased replacement, mobility infrastructure and support costs.
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managed mobility, byod, michelle evangelista, bring your own device, mobile, flexible, mobile environment, ibm mobile enterprise services
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
A white paper outlining Cisco’s recommendations on how to modernize the existing E-Rate Program to put high-speed broadband into the hands of every student in America.
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cisco, education, high speed broadband, it infrastructure, it hardware, internet access, network architecture
    
Cisco
Published By: Cisco     Published Date: Sep 15, 2015
In collaborative spaces, people naturally share ideas, which leads to innovation and growth. But how do you design a workplace that provides a highly collaborative atmosphere and that incorporates what people want? According to the Cisco® 2014 Connected World Technology Report, the top five workplace trends are: • Flexibility and coworking • Space customization • Employee wellness • Sustainability • Bring-your-own-device (BYOD) programs
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collaboration, workplace, innovation, byod
    
Cisco
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
    
appia
Published By: Trapit     Published Date: Jun 02, 2016
In this book, you will find tips on: - Understanding your objectives and assessing your team's readiness - Assigning roles for your program - Developing a content strategy for sales - Training your team - Assessing your social selling program's progress
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
Published By: newrow_     Published Date: Jan 29, 2015
Corporate training programs must be modified to resonate with Millennials, and the first step in doing so is understanding how technology has changed this generation’s behaviors. To better engage, onboard, attract and retain Millennial talent, here are three ways companies can structure their training initiatives to meet our future workforce’s unique learning and working style.
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emloyee retention, employee engagement, employee training, best practices, employee training programs
    
newrow_
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
Published By: Optimizely     Published Date: Sep 28, 2015
In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.
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a/b testing, customer experience, sophisticated optimization, optimization programs
    
Optimizely
Published By: CrowdTwist     Published Date: Jan 19, 2016
Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.
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crowdtwist, marketing strategies, customer loyalty, marketing initiatives, multichannel loyalty marketing, marketing initiaties
    
CrowdTwist
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers, insights
    
CrowdTwist
Published By: Hotel Engine     Published Date: Jun 06, 2019
If you know you’ll need lodging for a date more than 12 months out, you’re better off booking right away. Many hotels haven’t thought that far ahead, and you can get incredible savings.
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corporate travel management, corporate travel services, corporate lodging rates, hotels for business travelers, corporate hotel rates, corporate rates for hotels, best corporate hotel discounts, hotel corporate discounts
    
Hotel Engine
Published By: IBM     Published Date: Jan 09, 2015
Making changes to your business strategy can often create new risks. If your business continuity management (BCM) plan is not part of an organization-wide, integrated program, it may not evolve to address these new risks. Understand which practices can be followed to successfully protect your organization’s business operations and reputation with a proactive, business-centric approach to BCM that highlights critical practices.
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business continuity management, risk management, bcm plan, business solutions
    
IBM
Published By: Cisco     Published Date: Jan 05, 2016
As software continues to ‘eat the world’ in today’s app economy, companies need to adapt to changing business models, globalization, and increasing regulatory compliance. Under pressure to support strategic business objectives, IT is rapidly embracing cloud technologies. Cloud adoption has steadily gained acceptance because it promises to help you achieve your business goals faster, more efficiently, and more cost effectively. Cisco Metapod™ is an excellent solution to some of your organization’s biggest business and technology challenges. This infrastructure-as-a-service (IaaS) offer delivers a reliable and programmable infrastructure for your application development and operation teams while providing a public cloud experience behind your firewall, on your premises, and with full remote management.
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Cisco
Published By: Cisco     Published Date: Apr 15, 2016
As software continues to ‘eat the world’ in today’s app economy, companies need to adapt to changing business models, globalization, and increasing regulatory compliance. Under pressure to support strategic business objectives, IT is rapidly embracing cloud technologies. Cloud adoption has steadily gained acceptance because it promises to help you achieve your business goals faster, more efficiently, and more cost effectively. Cisco Metapod™ is an excellent solution to some of your organization’s biggest business and technology challenges. This infrastructure-as-a-service (IaaS) offer delivers a reliable and programmable infrastructure for your application development and operation teams while providing a public cloud experience behind your firewall, on your premises, and with full remote management.
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cloud management, cloud services, cloud management, it infrastructure, cloud application
    
Cisco
Published By: BlueHornet     Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: Global Spec     Published Date: Oct 23, 2009
The ability to find customers, to tap into new markets or new regions that are actively seeking your products, to understand what prospects are looking for . to gain an integrated marketing program and a wealth of practical advice about online marketing - this is the GlobalSpec approach.
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global spec, economic recovery, marketing
    
Global Spec
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.
Published By: Polycom     Published Date: Dec 18, 2014
While corporate training and education programs may seem to some like standard internal HR functions, their impact is vast. These programs not only support employee growth and career development, which improves satisfaction and retention; they also provide new product knowledge, upgrade skills and ultimately improve corporate productivity. With that said, like any other cost center, corporate training departments are facing increasing pressure from above to provide higher, more measurable returns on investment and “do more with less” in the form of shrinking training and travel budgets. They are also being asked to minimize the time employees spend undergoing training, to increase productivity. To achieve this, trainers are embracing new forms of learning to deliver training and development. This paper discusses the 5 benefits of Video Collaboration in Corporate Training.
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benefits of video, polycom, video on demand, video collaboration
    
Polycom
Published By: Adecco     Published Date: Jan 11, 2018
Compensation—whether hourly wages or annual salaries—is a talent attraction magnet, a general employee motivator, a retention technique and a measure for the health of your business (and the economy as a whole). But there’s often confusion around salaries, both in what today’s accurate ranges actually are, and if every department within a company truly needs to evaluate compensation. Incorporating a strategic salary program that aligns with business goals requires a comprehensive understanding of the current labor landscape, and the role employee pay plays in every department within your company. This guide will discuss why compensation strategies should be discussed across departments, and how your company can address employee earnings today to help you maintain the right approach tomorrow. Let’s get started.
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Adecco
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