digital persona

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Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM
Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
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quantcast, programmatic display, real-time-bidding, digitalen marketings
    
Quantcast
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement
    
Bridgeline Digital
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle
    
Oracle
Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
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digital advertising, cross-channel, multi media
    
Marketo
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
    
Crownpeak
Published By: Quocirca     Published Date: Dec 02, 2008
The need to share information has never been greater as cross-organizational business processes become deeper and more complex. The movement of digital information, both within a business and across its increasingly porous boundaries to external individuals and organizations, carries more and more risk as regulations are tightened around data protection and personal privacy.
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quocirca, content security, aep networks, clearswift, symantec, trend micro, websense, smtp
    
Quocirca
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
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customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
Tags : 
    
Bridgeline Digital
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: Pure Storage     Published Date: Oct 09, 2017
Digital technology is so intrinsic to our personal lives that we barely think about the fitness trackers and smartphones that are as much a part of us as the clothing we wear. For organizations, the shift to digital is more disruptive and the stakes far higher. Digital transformation has been high on the executive agenda for a few years and, for many, harnessing data has become a significant force for value and revenue creation.
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workload, data management, digital transformation, cloud, organization optimization, pure storage
    
Pure Storage
Published By: Fujitsu     Published Date: Feb 01, 2018
The hallmark of the Digital Age is change – constant, rapid, and often disruptive. The computer itself has changed – from mainframe to minicomputers, personal desktops to laptops, handheld devices to mobile computers or tablets. We now have tiny embedded computers – in cars, in washing machines and even in cats and dogs. How we live our lives has changed. Virtually every activity humans engage in, is impacted by computers and that’s constantly changing, too. No surprise then, that K-12 education was also impacted by the constant transformation of computers.
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learning, teachers, education, computers, technology, fujitsu
    
Fujitsu
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber-attacks targeting technology and telecommunications firms represent the most significant threat to their sensitive customer data and invaluable intellectual property. When successful, such attacks cost these firms dearly, not only in terms of immediate loss of revenue but also in the form of subsequent reputational damage. Technology firms that provide digital services or house vast quantities of user information are particularly at risk, as demonstrated in the Uber breach that exposed the personal information of more than 25 million users. Regulations around personal data, such as GDPR, increasingly require technology firms to adopt a robust cyber defense strategy that can detect cyber-threats at an early stage. Cyber-attacks aimed at technology firms with lucrative IP have also become a fact of life in the Information Age. Often perpetrated by nation-state actors with advanced capabilities, these attacks are now remarkably subtle and stealthy, with some of the latest examples b
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Darktrace
Published By: HP Inc.     Published Date: May 29, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
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