digital

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Published By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
Tags : 
digital marketing strategy, web marketing strategy
    
East Coast Catalyst
Published By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
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branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
    
Proximity Branded Entertainment
Published By: GlobalSign     Published Date: Jan 11, 2011
White Paper explaining the growing need for Digitally Signing Adobe AIR applications, and expanding the market reach of your application by distributing trusted code.
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code signing, digital certificate, pki, adobe air, digital signatures, secure code
    
GlobalSign
Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
Tags : 
digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive
Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
    
Marchex
Published By: Conductor     Published Date: Nov 16, 2010
Huge opportunities and technology advances in natural search are compelling search marketers to turn to SEO platforms to gain the upper hand. SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced.
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seo, seo platform, conductor, search engine optimization, website, analysis, analyze, serps, competitors, marketing, emarketing
    
Conductor
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper
Published By: SVnetwork     Published Date: Nov 03, 2010
This white paper shows how performance brand advertising engages a mass audience in digital media
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social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media
    
SVnetwork
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : 
marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Signiant     Published Date: Oct 15, 2010
There is more content than ever and many new ways to consume that content - thus the complexity of managing the flow of that content throughout the supply chain - from creation to the consumer.
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signiant, file transfer software, digital distribution, content management
    
Signiant
Published By: PitneyBowes     Published Date: Sep 29, 2010
Production print and mail organizations now have more ways to cut costs, drive revenue and connect with customers.
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pitney bowes, digital color print, production print, mail, government, non profit
    
PitneyBowes
Published By: White Horse     Published Date: Sep 27, 2010
Identify the global website strategy that makes the most sense for your brand based on a few simple criteria. Clearly articulate what your company's global presence actually is. Understand your company's global organizational structure. How are your web budgets allocated? Once you have this criteria you can begin to determine your evolutionary stage and what the next steps are in creating your global web presence.
Tags : 
website strategy, global website, interactive marketing, digital marketing
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
The mobile Web represents a break away opportunity for brand thats invest first. Watch this Webinar to learn how to identify, prioritize and measure mobile iniatives that will advance your market position in 2011.
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mobile web, interactive marketing, mobile, digital marketing
    
White Horse
Published By: Digital Ad Agency     Published Date: Sep 24, 2010
Getting traction in all the right places
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social media roi
    
Digital Ad Agency
Published By: Brooks Digital Marketing     Published Date: Sep 22, 2010
This white paper brings to light the critical but often hidden issues involved with creating a website that many web designers are not aware of themselves.
Tags : 
website design
    
Brooks Digital Marketing
Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service, software
    
Unica
Published By: Vineet Singh     Published Date: Aug 31, 2010
The evolution of the tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet.
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tourism industry, digital marketing
    
Vineet Singh
Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
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zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
Published By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : 
marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation, digital marketing, content marketing, email marketing
    
WinGreen Marketing Systems
Published By: HP     Published Date: Aug 04, 2010
Virtualization is moving to the mainstream and may soon be overtaking non-virtualized environments as a method for deploying applications. Does this broad adoption of virtualization, though, make network security easier or more difficult to achieve? While responses to this question are still highly varied, one thing is certain: most companies still have no clear and definite security policy for their virtual environments.
Tags : 
security hype, hyper-jacking, 3com, vm escape, vm hopping, vm theft, vm sprawl, virtualization security, trust zones, new access layer, high value targets, inspection offload, virtual ips, security management, threat coverage, ips platfrom, r&d servers, virtualized data centers, denial of service (dos), intrusion prevention system
    
HP
Published By: HP     Published Date: Jul 22, 2010
As cyber threats across the globe continue to increase in number and sophistication, security and networking personnel must not only work harder but also smarter to stay ahead of malicious attacks.
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network security, dns, botnet command and control (cnc), malware; phishing, hp tippingpoint, tippingpoint digital vaccine, tippingpoint n-platform ips, tippingpoint security management, ips platform, access switches, reputation database, security management system
    
HP
Published By: Interactive Intelligence     Published Date: Jul 21, 2010
To successfully choose and implement an IP system, the best place to start is with a roadmap - current offerings, justification factors, upcoming solutions, and suggested planning guidelines. Without one, your new system might never move forward. Read more.
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interactive intelligence, customer ip communication, digital pbx, unified communication, voice network, ip data network, contact center solution
    
Interactive Intelligence
Published By: Savvis     Published Date: Jul 07, 2010
In addition to keeping the Hallmark.com site up during huge traffic spikes experienced during critical business periods, Savvis is helping Hallmark stay on the leading edge by supporting initiatives to expand upon its line of innovative new digital products and services.
Tags : 
savvis symphony, managed infrastructure, outsourcing
    
Savvis
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