data research

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Published By: Gigamon     Published Date: Dec 13, 2018
Read “How to Strengthen Security While Optimizing Network Performance” to see how next-generation network packet brokers (NGNPBs) mitigate security tool sprawl, simplify IT management and improve network availability. NGNPBs help align network and security teams by creating a single view of network infrastructure and data management. See why you should shift your infrastructure strategy toward NGNPBs to boost efficiency and reduce complexity. Learn more by reading this new research now.
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Gigamon
Published By: Gigamon     Published Date: Mar 26, 2019
Download “How to Strengthen Security While Optimizing Network Performance” to see how next-generation network packet brokers (NGNPBs) mitigate security tool sprawl, simplify IT management and improve network availability. NGNPBs help align network and security teams by creating a single view of network infrastructure and data management. See why you should shift your infrastructure strategy toward NGNPBs to boost efficiency and reduce complexity. Learn more by downloading this new research now.
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Gigamon
Published By: Gigamon     Published Date: Jun 10, 2019
Download “How to Strengthen Security While Optimizing Network Performance” to see how next-generation network packet brokers (NGNPBs) mitigate security tool sprawl, simplify IT management and improve network availability.  NGNPBs help align network and security teams by creating a single view of network infrastructure and data management. See why you should shift your infrastructure strategy toward NGNPBs to boost efficiency and reduce complexity. Learn more by downloading this new research now.
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Gigamon
Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 27, 2018
Location has become paramount to building new apps, services, experiences and business models. If data is the new oil, then location is the crude oil. This is why most of the top location platform players have been developing technologies to power next-generation autonomous mobility systems. And the “richness” of location data and real-time intelligence are becoming strong monetization opportunities. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors, including Google, TomTom and Mapbox. Learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet
Published By: HERE Technologies     Published Date: Feb 12, 2019
By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs. This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 28, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: May 22, 2019
Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—and it named HERE the “undisputed leader” in location based services. Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform. See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.
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mapping, defence, location data.
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Mimecast     Published Date: Apr 25, 2017
Five Necessary Changes to Comply The EU General Data Protection Regulation (GDPR) deadline is approaching. You may think you’re immune from its impact, but if you do business with customers in the EU, think again. It’s time to rethink your organizational processes around compliance. This Forrester Research Brief helps your security, regulatory and privacy teams grasp the five changes necessary for GDPR compliance.
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gdpr, security, regulation, forrester
    
Mimecast
Published By: Cisco Umbrella EMEA     Published Date: Oct 22, 2018
Can your organization afford to wait until after an attack happens to protect your users and your data? Perimeter security provides visibility and control for employee activity only when employees remain on a corporate network. What about roaming users who bypass the VPN? Or employees working in cloud applications? Web gateways only protect employees from threats over web ports 80 and 443. Today’s security must provide comprehensive protection across all ports and protocols to fill the gaps in the security stack. Hear from Eric Ahlm, Research Director at Gartner and Meg Diaz, Head of Product Marketing for Cisco Umbrella. Eric and Meg will address the challenges companies face as they compare modern convenience with the known risks of relinquishing visibility and control, especially as more sensitive data moves to the cloud. Join us for the guidance you need to stay ahead of the curve in 2018. We’ll discuss the right answer for protecting data in the digital age.
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Cisco Umbrella EMEA
Published By: ETQ     Published Date: Jul 10, 2019
According to Gartner, "supply chain leaders responsible for quality management are shifting to software solutions that standardize processes, optimize data and ensure compliance. This research provides guidance for structuring a process for QMS software selection." Download this Gartner Analyst Guide to learn: Key challenges in the QMS software selection processes What to expect from different QMS solutions across the market Analysis of the current state of quality management to help define software requirements Self assessment questions and commonly sought QMS system functionalities to use in your decision making process
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ETQ
Published By: Carbonite     Published Date: Jan 04, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016.
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Carbonite
Published By: IBM     Published Date: Apr 14, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
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bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness
    
Bazaarvoice
Published By: EMC Corporation     Published Date: Jul 07, 2013
While the concept of big data is nothing new, the tools and technology and now in place for companies of all types and sizes to take full advantage. Enterprises in industries such as media, entertainment, and research and development have long been dealing with data in large volumes and unstructured formats - data that changes in near real time. However, extracting meaning from this data has been prohibitive, often requiring custom-built, expensive technology. Now, thanks to advancements in storage and analytics, all organizations can leverage big data to gain the insight needed to make their businesses more agile, innovative, and competitive.
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big data, emc, technology, storage, analytics, data management
    
EMC Corporation
Published By: Paxata     Published Date: Nov 14, 2018
Gartner advises data and analytics leaders to move quickly to hire, train, and promote data engineers as separate and unique roles within their teams. Download this research to learn why.
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Paxata
Published By: Paxata     Published Date: Nov 14, 2018
Paxata is named a leader. Download the report to learn the 15 most significant big data fabric vendors - researched, analyzed, and scored against 26 criteria by Forrester.
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Paxata
Published By: McAfee     Published Date: Dec 04, 2014
The attacks continue. The breaches occur. Penalties are assessed. While most universities manage to keep pace with the latest digital trends, they have been far less timely when it comes defending their networks and sensitive data against the latest targeted attacks and threats. This lack of protection is evident as recent headlines expose costly data breaches of student records and research, state and federal compliance violations, and a raft of other privacy and security issues that put students, alumni, staff, and the institutions themselves at considerable risk.
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mcafee, security crisis, higher education, breaches, digital trend, privacy, security issues, sensitive data
    
McAfee
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