contextual marketing

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Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care
    
Crownpeak
Published By: Movable Ink     Published Date: Oct 04, 2016
HotelTonight increased conversions by 250% with location-targeted offers. Find out how they did it and discover other best-in-class examples in this season’s Inkredible 5 eBook.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
HotelTonight increased conversions by 250% with location-targeted offers. Find out how they did it and discover other best-in-class examples in this season’s Inkredible 5 eBook.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink
Published By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
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digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation, marketing personnalisé, contextualisation, e-mail marketing, comportement client, segmentation, engagement client, campagnes, marketing contuel
    
SmartFocus
Published By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, email marketing inspiration, email look book, best emails
    
Movable Ink
Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing
    
Boomtrain
Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
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contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context, email programs
    
Adobe
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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: contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
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