consumer analytics

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Published By: IBM Software     Published Date: Oct 04, 2011
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
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ibm, customer success, analytics, business, technology, profits
    
IBM Software
Published By: FICO     Published Date: Dec 04, 2017
As consumers, we’re all having more experiences that seem almost magical: You’re in a mall when suddenly your smartphone beeps. It’s an offer for 20% off a pair of shoes you’ve been looking at online — from the store you just walked past! As business people, we know it’s not magic, but rather analytics powering these outstanding customer experiences. Analytics have evolved to the point where they answer an expanding range of useful questions. But understanding the different types of analytics – descriptive, diagnostic, predictive and prescriptive - and how to use them in your business can be challenging. Download the eBook to learn about the least understood – yet most powerful – tool in the analytic arsenal. Prescriptive analytics enable you to estimate and compare the likely outcomes of any number of actions, and choose the very best action to advance business objectives. Getting there isn’t as difficult as you think. Start your journey. Download the eBook today.
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profits, analytics, credit, social, media, services, customer, consumers
    
FICO
Published By: IBM     Published Date: Jul 22, 2016
Read this white paper to learn how a convergence of trends in consumerization and technology is transforming healthcare, and get an in-depth look at the key challenges and opportunities ahead.
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wedi, consumer-drive, mobile-first, healthcare, commerce, analytics
    
IBM
Published By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
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