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Published By: Ahead     Published Date: Aug 27, 2019
Digital Business Demands Better Software, Faster In your organization, you’ve probably heard questions like these asked of the application development and/or infrastructure and operations organizations. > Why can’t our software development teams keep up with new business requirements? > Why are we always waiting on infrastructure teams? > Why do our business initiatives become outdated before their required software is even deployed? > Is our software development team aligned with corporate goals like engaging younger consumers on their mobile devices?
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Ahead
Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx
Published By: KPMG     Published Date: Jun 06, 2019
Cities need to rethink public transport systems to meet consumer demand for flexible, on-demand services. By doing this, they can also unclog congested roads, improve safety and reduce carbon emissions. Read this insight to discover: • how patterns of mobility are changing in major cities • what customers want – and the key challenges to meeting their expectations • whether microtransit solutions can be an effective complement to traditional public services • three key levers to pull to develop responsive, demand-driven services.
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KPMG
Published By: ttec     Published Date: Jul 24, 2019
One of the most significant areas of opportunity for contact center leaders to cut costs is to leverage customer service bots to deflect calls. But today’s consumers have little patience for conversational bots that can’t understand what they’re saying or don’t know how to provide an accurate answer.
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ttec
Published By: ttec     Published Date: Oct 01, 2019
In an age of tech-savvy customers and self-service channels, do companies still need to invest in contact centers and staff to provide support? The answer is, yes. Consumers have been trained to find the information they need on their own online or with their mobile device. But when they do pick up to the phone and reach out to customer service, they expect representatives to solve what are often complex questions. They expect human interactions. This enormous shift in which customer service representatives are perceived as a last resort puts increased pressure on contact center associates who already have the odds stacked against them. The staff must be trained to quickly handle issues that frequently require access to a wide variety of information, but a lack of investment means many associates are often unprepared and lack the right resources to help customers. To change the outcome, customer service representatives need the right training and tools to not only understand the issue,
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ttec
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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Innovations Branding Hous
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
This consumer based research was designed to support Travel Brands globally by understanding critical shifts in both “customer mindset and behaviors”. Although this research is focused on Generation Z, we designed our full research around all of the generations for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the Travel Customer Journey, please reach out, we’re here to help.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: ExpertVoice     Published Date: Sep 25, 2019
Mammut makes highperformance climbing and outdoor equipment for the toughest adventures. Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers — like REI employees and members of the American Alpine Club — recommend their products.
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ExpertVoice
Published By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
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ExpertVoice
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: e-SignLive     Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
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ipad, mobility, apple, e-signatures, esign
    
e-SignLive
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: Dell EMC     Published Date: Aug 23, 2018
“While 3D design tools have been around for a while, the consumerisation of VR is opening-up visualisation options at an unprecedented rate. Visualisation has evolved to a level that allows designers to produce photorealistic images of products in natural environments faster and with more accuracy, enabling even faster time-to-market and allowing customers to experience the product for themselves – and all without real-world prototyping and modelling costs. This guide is designed to give you an overview of the latest developments in visualisation and introduce our new VR Centres of Excellence in Limerick, Cork, Paris, Frankfurt, Dubai, Santa Clara or Austin, where you can experience the benefits for yourself.” Rahul Tikoo Executive Director and General Manager Dell Precision
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Dell EMC
Published By: Dell EMC     Published Date: Aug 23, 2018
“Benché gli strumenti di progettazione 3D siano disponibili da tempo, la consumerizzazione della realtà virtuale offre nuove opzioni di visualizzazione a un ritmo senza precedenti. La visualizzazione ha raggiunto livelli tali da permettere ai progettisti di produrre immagini fotorealistiche dei prodotti in ambienti naturali in modo più rapido e accurato, velocizzando il time-to-market e consentendo ai client di sperimentare autonomamente il prodotto, il tutto senza i costi associati alla realizzazione di prototipi e modelli. Questa guida offre una panoramica degli sviluppi più recenti della visualizzazione e presenta i nostri nuovi centri di eccellenza per la realtà virtuale di Limerick, Cork, Parigi, Francoforte, Dubai, Santa Clara e Austin, dove si potranno constatare concretamente i vantaggi.” Rahul Tikoo Executive Director e General Manager Dell Precision
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Dell EMC
Published By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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Entrust Datacard
Published By: SAP     Published Date: Sep 28, 2018
The consumer products industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
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