consistency

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Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
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data, sales, marketing, relationship management, suppliers, customers, finance, compliance
    
Dun & Bradstreet
Published By: IBM     Published Date: Jul 06, 2017
In the era of always-on business, enterprises need reliable, secure and consistently fast access at all times. Overlay that with the reality of how organizations combine on-premises systems with cloud-based solutions, and it’s clear that a robust, agile and flexible database platform is mandatory.
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reliability, security, consistency, database, platform, access
    
IBM
Published By: Oracle Commerce     Published Date: Mar 05, 2013
Register now for this free event on Oracle's exclusive Commerce Web TV and learn from Commerce industry leaders how to provide engaging customer experience across all your channels. Consistency Across All Your Channels
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consistency, channels, oracle, commerce, customer experience, engaging
    
Oracle Commerce
Published By: Oracle Commerce     Published Date: Mar 05, 2013
Register now for this free event on Oracle's exclusive Commerce Web TV and learn from Commerce industry leaders how to provide engaging customer experience across all your channels. Consistency Across All Your Channels
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consistency, channels, oracle, commerce, customer experience, engaging
    
Oracle Commerce
Published By: ServiceNow     Published Date: Mar 24, 2015
Decision makers at many organizations question the investments made in IT. This is often because they don’t fully understand the value delivered by IT service management (ITSM) or by compliance with recommended best practices such as those defined by the IT Infrastructure Library or ITIL®. This often pressures CIOs to demonstrate the value of IT to the business. Learn how creating a great service catalog can help alleviate these pressures and why many consider it to be fundamental to any IT improvement initiative. An effective service catalog enables IT to deliver business services that are more customer and service focused, which results in higher customer satisfaction, provides standardization and consistency and increases IT visibility across the organization.
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it visibility, it service management, compliance, it infrastructure, business services, it visibility
    
ServiceNow
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Aug 24, 2017
Data governance is all about managing data, by revising that data to standardize it and bring consistency to the way it is used across numerous business initiatives. What’s more, data governance ensures that critical data is available at the right time to the right person, in a standardized and reliable form. A benefit that fuels better organization of business operations, resulting in improved productivity and efficiency of that organization. Thus, the importance of proper data governance cannot be understated. The concepts of data governance have evolved, where the first iteration of data governance, often referred to as version 1.0, focused on three simplistic elements: objectives, structure and processes; having a limited focus and scope due to its tactical usage. The opportunity from the growing value of data in the realm of analytics, business intelligence, and generating insights was left unrealized. Today, organizations are moving towards what can be called Data Governance 2.0,
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ibm, unified governance strategy, data management, data governance
    
IBM
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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Claravine
Published By: ConnectWise     Published Date: Aug 22, 2019
The goal of automation is not to eliminate or replace human labor, but to increase productivity and quality beyond what is possible with your existing team, so as to realize economies of scale and predictable quality levels. With automation, your team is able to manage more endpoints, because automation eliminates routine and mundane responsibilities or efforts, giving your technicians the time to focus on higher priority and more complex tasks. In addition, as a managed service provider (MSP), you receive a fixed fee for your services. As a result, you need to provide service in the most efficient way possible while delivering the highest levels of consistency and quality. Building automation into your IT services business will enable you to do so. In this eBook, you’ll learn tips and best practices to successfully incorporate automation into your IT services business, including:
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ConnectWise
Published By: Oracle     Published Date: Sep 24, 2019
The digital age will transform your supply chain. With hyperconnected, intelligent data at the heart of your logistics you’ll drive your company’s success. Our latest research reveals how today’s supply chain leaders create innovation, consistency and value by employing connected data. It addresses key organisational challenges that you need to be aware of. These include how to disrupt the culture of not just your team, but your whole company, to transform it into a data leader. This is a guidebook for the future of responsive, hyperconnected supply chains. Discover how to become a supply chain leader now.
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Oracle
Published By: Oracle     Published Date: May 03, 2017
Traditional backup systems fail to meet the needs of modern organisations by focusing on backup, not recovery. They treat databases as generic files to be copied, rather than as transactional workloads with specific data integrity, consistency, performance, and availability requirements.
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Oracle
Published By: Red Hat     Published Date: Apr 18, 2011
In this whitepaper, we examine: Some of the key governance issues affecting both private and public clouds; Frequently cited risks and ways to mitigate them; Approaches that Red Hat is taking to help customers implement effective cloud governance; And Best practices that are part of a savvy cloud strategy.
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red hat, it governance, hybrid cloud, cloud computing, risk mitigation, best practices
    
Red Hat
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
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wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: Oracle     Published Date: Jan 28, 2015
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
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Oracle
Published By: Progress     Published Date: Jan 22, 2019
The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management, how multisite management reduces costs, improves process and ensures consistency and the proper set-up of multisite management can yield best results.
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Progress
Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
Published By: Cisco and NVIDIA Corporation     Published Date: Sep 09, 2019
Application performance and delivery have changed. Should your network change too? Cloud is changing the fundamentals of how IT teams deliver applications and manage their performance. Applications are increasingly deployed farther from users, crossing networks outside of IT’s direct control. Instead of enterprise data centers, many apps now reside in public and hybrid cloud environments. There are even new breeds of applications, built upon microservices and containers. Today, IT needs modern solutions that: ? Extend on-premises networks, apps, and infrastructure resources to the cloud. ? Maintain high levels of performance, user experience, and security across all applications, including microservices based apps. ? Sustain operational consistency across on-premises and cloud environments. ? Move away from the expense, complexity, and poor performance of traditional networking methods. These solutions are available for apps running on Google Cloud Platform (GCP) through the allia
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Cisco and NVIDIA Corporation
Published By: Oracle     Published Date: Oct 20, 2017
Traditional backup systems fail to meet the needs of modern organizations by focusing on backup, not recovery. They treat databases as generic files to be copied, rather than as transactional workloads with specific data integrity, consistency, performance, and availability requirements. Additionally, highly regulated industries, such as financial services, are subject to ever?increasing regulatory mandates that require stringent protection against data breaches, data loss, malware, ransomware, and other risks. These risks require fiduciary?class data recovery to eliminate data loss exposure and ensure data integrity and compliance
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Oracle
Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive from Gleanster research will explore why some marketing technologies may not be the best solution for distributed marketers and how an merging class of technology called “local marketing automation” is enabling corporate marketing to oversee brand consistency and simultaneously give local marketers autonomy and control over communications to their local target audiences.
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Gleanster Research
Published By: NAVEX Global     Published Date: Apr 20, 2018
An effective third-party risk management programme is in the interest of all organisations—regardless of size, industry, and number of third party providers. This report will help you benchmark your third-party risk management programme and its performance against trends in the market and best practices. What you'll learn: The top issues and challenges organisations are facing with their third-party risk management programmes How organisations are using outside providers to help with third party due diligence The inconsistency of top concerns year over year and what this might indicate How to leverage the findings in this benchmark report to increase programme effectiveness in your own organisation
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NAVEX Global
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
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forrester, web content management, wcm, content, context, channel, consistency, community
    
SDL Web Content Management Solutions
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
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digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience
    
Monotype
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
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