clv

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Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
Tags : 
lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
    
LSSiDATA
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
Tags : 
marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
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