campaign management

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Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, facebook, twitter
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
Published By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy, integration, marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
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ibm, unica, gartner, magic quadrant, crm multichannel, campaign management, mccm, marketing, viability, execution, niche player
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM US Smarter Buildings     Published Date: Dec 20, 2011
This high-level Flash video provides an overview of how the IBM Smarter Planet campaign can help improve facilities management. By using IBM Maximo Asset Management, facilities managers are enabled to create smart buildings that reduce overall energy use and are operationally efficient.
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ibm, asset management, maximo, flash video, smarter planet, energy, efficiency
    
IBM US Smarter Buildings
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics
    
Infor
Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign, campaign management
    
Knowledge Marketing
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
    
LeadLife Solutions
Published By: Marketo     Published Date: Apr 17, 2014
A definitive guide to marketing and analytics to help answer key questions for your business.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
This paper provides a guide to what marketing automation is, its features and its advantages.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
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crm, crm software, crm solution, customer relationship management, sfa, sales force automation, business software, business management software, account management, contact management, opportunity management, lead management, campaign management, customer experience/engagement
    
Maximizer
Published By: MediaMath     Published Date: Feb 27, 2015
Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
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marketing solutions, programmatic marketing, mediamath, campaign management
    
MediaMath
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
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