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Published By: Sightline Systems     Published Date: Apr 29, 2015
The purpose of this article is to provide the performance analyst with a systematic approach to performance evaluation and point out some common mistakes that can be avoided.
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performance evaluation, performance analyst, performance metrics, evaluation technique
    
Sightline Systems
Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
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emotion, technology, decision-making, instinct, company culture, reputation, level of trust
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
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buyers, emotion, company culture, reputation, soft factors, hard factors
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
This article explores how to connect with this unique group by dialing up the logic without losing the human element. In this article, find out how to bridge the gap.
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financial executives, line of business, lob, decision-making, logic, partnering
    
gyro
Published By: Affirm     Published Date: Jan 05, 2016
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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affirm, payment, sales, ecommerce, conversions, sales
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions
    
Affirm
Published By: IESE Business School     Published Date: Oct 01, 2018
This article reveals five practical steps for putting purpose into practice, achieving higher levels of motivation, commitment, engagement and fulfillment in your company in the process.
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iese, business motivation, motivation, purpose, people management, service
    
IESE Business School
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community
    
Vision Critical
Published By: IBM ILOG.     Published Date: Oct 26, 2009
Learn how Vanderbilt University uses business rules in complex, critical patient care decisions to deliver increased speed and accuracy and arrive at better outcomes.
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business rules, ibm, ilog, healthcare, case study, business rule management system, brms
    
IBM ILOG.
Published By: Citrix     Published Date: Nov 20, 2012
Collaborating across the miles is common practice today, as more and more companies allow employees to work remotely. This ProjectsAtWork article explores how to build a world-class virtual team that will boost productivity and speed project cycles.
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citrix, team building, collaboration, virtualization, productivity, enterprise applications
    
Citrix
Published By: Workfront     Published Date: May 01, 2015
This ebook compiles 12 easy-to-read articles filled with insights marketers can implement today to help them be more productive.
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process and creativity, agile marketing, increasing transparency, increased visibility, business strategies
    
Workfront
Published By: E-SignLive by Silanis     Published Date: Oct 23, 2013
What is the best or ideal type of electronic signature? There is no one-size-fits-all answer. It all depends on the process being automated. In this 7-page article, we start out by defining the steps in a typical e-signature process and identify what options there are for each step. Download your complimentary copy now.
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E-SignLive by Silanis
Published By: Oracle     Published Date: Apr 22, 2014
Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success
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oracle sales cloud, forbes
    
Oracle
Published By: WePow     Published Date: Sep 02, 2015
Do you know how much a poor hiring decision actually affects your company? To find out, download this article to learn more about the factors that determine the cost of a bad hire.
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video interviews, hr technology, recruitment, candidate screening, talent acquisition, hiring metrics, video interveiwing, cost of bad hiring, recruiting metrics, digital interviewing
    
WePow
Published By: WePow     Published Date: Sep 02, 2015
Most organizations ignore key signs that determine whether or not their recruiting process needs improvement. Read this free article to learn about new HR solutions, like video interviewing platforms, which make recruiting processes more efficient.
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video interview, hr technology, recruitment, recruiting, candidate screening, talent acquisition, digital interviewing, interview tips, video interviewing, hiring acceleration
    
WePow
Published By: VMware AirWatch     Published Date: Dec 09, 2016
Thanks to the rising importance of business mobility, the BYOD trend, and improvements in the underlying technology, the adoption rate of desktop virtualization is faster today than ever before. But as enterprises move to virtualization as a foundation for end-user computing strategies, more agile, high-performing infrastructures are needed. Download this white paper to learn why software-defined data centers (SDDC) are an attractive infrastructure option for virtualization. Inside, you’ll gain access to different articles featuring: Why infrastructure matters in desktop and application virtualization Building the future of the desktop on the software-defined data center SDDC-powered virtual desktop and application benefits And more
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VMware AirWatch
Published By: IBM     Published Date: Mar 28, 2016
Five years ago in a Harvard Business Review article on how companies leveraged HR analytics for competitive advantage, my co-authors and I found only a small handful of companies to interview. Today, life is very different. Interest in analytics and storytelling through data in HR is booming. But, HR as a whole is still learning how to set up an effective analytics function. That is why I welcome this report. The first 100 days of any effort is critical to success. Analytics is no different. Lead authors of this report and the people they have interviewed have sat in analytics roles in HR. They’ve learned a lot about what works and what doesn’t. Here’s an opportunity to learn from those who have already undertaken this particular journey. They know that to succeed in analytics one needs to: • Focus on business priorities • Leverage your analytics through storytelling • Use analytics to help inform decision making, not as a substitute • Understand that perfect data isn’t required for a
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ibm, workforce analytics, ibm smarter workforce institute
    
IBM
Published By: SAP     Published Date: Jan 21, 2010
The goal of this article will be to contribute to the emerging dialog on the subject of business value by extrapolating from BI lessons learned and from DecisionPath Consultings experience working with Fortune 1000 customers and Government agencies.
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sap, business intelligence, data warehousing, enterprise application, erp, scm, crm, manufacturing, process engineering, readiness assessment, roi analysis, business value delivery
    
SAP
Published By: SAP     Published Date: Dec 20, 2010
This article will discuss how SAP is working to enable mobility for its customers and provide an overview of several of SAP's key mobility tools and applications.
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sap, mobility, competitive edge, mobile workers, sybase, enterprise mobility, mobile, applications, iphone, crm, erp, mobile landscape, sms, mms, meap
    
SAP
Published By: SAP     Published Date: Dec 20, 2010
Mobility is sweeping across the enterprise. Consider a company like Kindred Healthcare, which has boosted the productivity of its rehabilitation therapists and the accuracy of its patient records through the use of mobile devices.
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sap, sybase, mobility, mobile workers, idc, mcommerce, healthcare
    
SAP
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