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Published By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
    
Engine Ready
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: SAS     Published Date: Nov 16, 2018
Medicaid fraud is prevalent, costly and difficult to prevent. With a combination of more integrated data and advanced analytics, state agencies can turn the tables on fraudsters. They can accelerate the transition from detection to prevention, as new forms of fraud are recognized faster and fewer improper payments go out the door. This IIA Discussion Summary explores the challenges and opportunities in preventing Medicaid fraud in an interview with SAS’ Ellen Joyner-Roberson, Principal Marketing Manager for Fraud and Security Intelligence, and Victor Sterling, Principal Solutions Architect.
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SAS
Published By: IBM     Published Date: Apr 04, 2013
Many organizations and agencies would like to improve their debt collection. They are aware that advanced analytics can help them optimize collections to drive down company debt and collection expenditures. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm analytics, ibm, prioritized collections, drive down, debt, debt collections, expenditures, many organizations
    
IBM
Published By: IBM     Published Date: May 09, 2013
Federal agencies must take a proactive approach to information and network security due to increasing cybersecurity threats. IBM Tivoli Endpoint Manager, built on BigFix technology, is the leading enterprise cybersecurity solution to help combat cyber threats and eliminate vulnerabilities.
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network, security, cybersecurity, endpoint manager, solution, eliminate vulnerabilities, technology
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
Many organizations and agencies would like to improve their debt collection. They are aware that advanced analytics can help them optimize collections to drive down company debt and collection expenditures. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm, analytic answers, prioritized collections, collection agencies, debt collection, constrained budgets, constrained resources, the cloud, analytics technology, predictive and prescriptive, effective collection, up-to-date insights, trends and patterns, capital expenses, operational changes, data-driven, visual trends, potential opportunities, potential threats, business goals
    
IBM
Published By: IBM     Published Date: Jun 09, 2015
Government revenue management agencies are using computer technology to capture and harvest data and extract value from it. This paper explains the importance of being data-droven and outlines a way forward in the journey of getting there.
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ibm, government, data, records, legal, information, benefits
    
IBM
Published By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government
    
Neustar
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience, asset optimization
    
IBM
Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
    
Eyeblaster, Inc.
Published By: Cornerstone OnDemand     Published Date: Jun 29, 2018
As employers, government agencies face a unique set of challenges. Fierce competition to find, keep, and develop the best talent, along with an increasingly intense level of scrutiny is placing human capital front and center. Not having enough staff, not having them properly trained, or having a noncompliant workplace can trigger a public crisis.
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management, talent, organizations, communication
    
Cornerstone OnDemand
Published By: CyrusOne     Published Date: Jul 06, 2016
Data centers help state and federal agencies reduce costs and improve operations. Download to learn how.
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cyrusone, data centers, connectivity
    
CyrusOne
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising
    
Oracle
Published By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, social media
    
Oracle
Published By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, activation
    
Oracle
Published By: Oracle     Published Date: Oct 23, 2014
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
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demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome
    
Oracle
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance
    
LogMyCalls
Published By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation
    
Act-On
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency
    
AdRoll
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: ForeSee Results     Published Date: Feb 07, 2007
Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results.
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loyalty and retention, e-government, customer satisfaction, foresee, foresee results
    
ForeSee Results
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
Government agencies today are focused on collaboration and how they can best share information and make it available to those who need it, while maintaining security. This white paper discusses the necessary elements of a personalized portal and how they are leveraged to enable e-intelligence. Includes case studies of the U.S. Air Force Portal and the U.S. Coast Guard Portal.
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egovernment, e-government, government, usaf, agency, agencies, portal, broadvision
    
Clearvale by BroadVision
Published By: Safe Software     Published Date: Aug 21, 2009
Spatial data warehouses are becoming more common as government agencies, municipalities, utilities, telcos and other spatial data users start to share their data. This paper illustrates some of the issues that arise when undertaking data replication and data sharing.
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data warehousing, share data, data management, data distribution, data sharing, replication, safe, safe software
    
Safe Software
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