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Magic Quadrant for Personalization Engines

White Paper Published By: Adobe
Adobe
Published:  Sep 23, 2019
Type:  White Paper

Adobe is a leader in personalization engines, according to Gartner.

Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use.

Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider.

Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. Marketing teams across industries seeking an ability to extend into digital commerce personalization through product recommendations should consider Adobe Target.
Strengths
• Adobe Target builds a unified customer profile based on data from Adobe Experience Cloud and third-party integrations, enabling marketers to identify and score key profile attributes. It applies its artificial intelligence engine, Sensei, to segment, target and trigger tailored messaging across multiple channels based on context and behavior.
• Adobe Target also uses geolocation data to test and optimize web and mobile experiences, and offers algorithms that recommend products, content or next-best actions to personalize digital commerce.
• Client references primarily choose Adobe Target for its product functionality, especially optimization and segmentation capabilities. They also value the breadth of Adobe's personalization offering and its consumer focus.



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