> Adobe > Citizen data analytics: Give everyone a shot at the action.
 

Citizen data analytics: Give everyone a shot at the action.

White Paper Published By: Adobe
Adobe
Published:  Jun 26, 2019
Type:  White Paper
Length:  16 pages

Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line.

Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team.

To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset.

74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.



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