> Adobe > Now we’re 25. Digital advertising grows up.
 

Now we’re 25. Digital advertising grows up.

White Paper Published By: Adobe
Adobe
Published:  Jun 26, 2019
Type:  White Paper
Length:  27 pages

1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting.

At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.



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