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The Crossover Effect: Positioning Consumer Products Companies on the Growth Path

White Paper Published By: Google - SAP
Google - SAP
Published:  Jun 20, 2019
Type:  White Paper
Length:  14 pages

Maximize go-to-market initiatives with SAP

To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. 

The Crossover Effect: Positioning Consumer Products Companies for Growth

Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth.

  • Join the Direct-to-Consumer Revolution - Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before.
  • Henkel Drives Sales Innovation with SAP Trade Management - Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid market change and manage trade promotions quickly and easily.
  • Solution Brief: Transform Retail Execution and Create the Perfect Store - Learn how the SAP Sales Cloud solution helps consumer products companies effectively manage in-store activities and promotions to realize the perfect store.



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