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Intelligent Programmatic Advertising: Data Driven Marketing

White Paper Published By: Oracle
Oracle
Published:  Nov 22, 2018
Type:  White Paper

It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.

Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.

With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.

Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:

  • how to get started and use programmatic tactics that work
  • insider secrets to boost ROI and improve campaigns
  • potential pitfalls to watch out for
  • guidelines for measurement and analytics



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