> UNiDAYS > Gen Z Insights: 2018 Retail Trend Report

Gen Z Insights: 2018 Retail Trend Report

White Paper Published By: UNiDAYS
Published:  May 21, 2018
Type:  White Paper
Length:  20 pages

For retailers, business growth comes from winning new customers. That’s a given. With the global student population weighing in at over 208 million, the best new customers are college students. Commanding up to $143 billion in US spending power, Gen Z has the highest lifetime value of any consumer segment, which is why it’s so important to build affinity with them as their opinions and preferences take shape. And as up-and-coming Gen Z grabs more and more of the discretionary spending pie, retailers have begun rethinking how they attract, engage, and build loyalty with consumers. Explore the surprising buying behaviors and deep-seated motivations of this connected cohort – and tips on how to  capture more share of Gen Z’s wallet – in this new report.

Tags : 
retail, trends, youth, gen z, shopping, marketing, loyalty, affinity, brand, millennial, shopper, social media, path to purchase, digital, community platform, affiliate marketing, in-store, discounts, content

Already a subscriber? Log in here
Please note you must now log in with your email address and password.