> SundaySky > Beginner's Guide to Next-Gen Personalization

Beginner's Guide to Next-Gen Personalization

White Paper Published By: SundaySky
Published:  Mar 06, 2018
Type:  White Paper
Length:  16 pages

Personalization works. Brands know this. Thatís why they use information like customer names, relevant content, and purchasing history to make consumers feel special.

But is this enough for todayís empowered consumers?

Noóit still treats consumers as a small drop in a big bucket of generic marketing communications. Itís repetitive and stale. Itís simply not enough.

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