> SessionM > Download a Modern Marketerís Guide to Omnichannel Loyalty

Download a Modern Marketerís Guide to Omnichannel Loyalty

White Paper Published By: SessionM
Published:  Jan 24, 2018
Type:  White Paper
Length:  9 pages

Loyalty programs have traditionally been a way for individuals to demonstrate "loyalty" to businesses -- buy four widgets and get the fifth free.

But in order to increase customer lifetime value and retention, modern marketers need to reinvent the value exchange to be more about a business demonstrating its loyalty to its customers, by providing every customer with unique experiences based on their individual profiles and preferences. Download A Modern Marketer's Guide to Omnichannel Loyalty to learn:

  • Five tactical strategies for fostering connections with customers
  • Real-life examples of loyalty programs employing these strategies and achieving great results
  • Data to support why these strategies are resonating with customers

Tags : 
customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization, cross-channel campaign management, single customer view, 360 profile, customer retention, customer loyalty, customer lifetime value, closed loop offers, next best offer, loyalty automation, loyalty platform, customer data management, customer data platform

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