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A Winning Edge for a Global Communications Firm

White Paper Published By: Cisco
Published:  Apr 19, 2016
Type:  White Paper
Length:  3 pages

“Go All In.” That’s the motto for Golin, a global public-relations and marketing communications firm with 50 offices around the world. Recipient of nine Agency of the Year awards since 2013, Golin has forged a reputation for helping clients win in a digital world. One of those clients is Cisco.

Golin embraces innovative processes and technology to deliver an exceptional client experience. For example, the firm has replaced its generalists with four types of specialists: explorers, creators, catalysts and connectors.

Great teamwork among the specialists requires constant collaboration. “We used to struggle with file sharing, especially during the design concept stage,” says Farrah Cox, executive director for Golin. For example, a social media opportunity for a client might require Golin to create an infographic in less than half a day. That takes efficient teamwork, and popular cloud file-sharing services fell short. Some clients found it difficult to use these services. Golin couldn’t tell who had viewed important files. And reviewers generally emailed their comments, so files and review comments were scattered in different places.

Tags : 
cisco webex, global communications, golin, client experience, client servicing, best practices, teamwork, collaboration tools

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