> Smartling > Translation Technology Enables Travel App to Expand Rapidly to 27 New Countries

Translation Technology Enables Travel App to Expand Rapidly to 27 New Countries

White Paper Published By: Smartling
Published:  Jul 17, 2014
Type:  White Paper
Length:  2 pages

Hotel Tonight wanted to quickly expand into top tourist markets, but it had several major concerns including advanced technical requirements, limited resources, and quality concerns about their mobile app, as it hadn’t been designed with long text strings in mind, which is common in some languages. By utilizing Smartling’s cloud-based translation management platform, Hotel Tonight was able to:

  • Expand to 27 countries under a very aggressive timeline. New languages are added to the app easily now as the company moves into new cities.
  • Integrate localization into its development process. Using Smartling’s enterprise-grade API, Hotel Tonight is able to automate the upload of changed English-language content and the retrieval of completed and approved translations with no developer involvement required.
  • Localize currency thanks to Smartling’s flexible support for currency symbols and price, which ensures that Hotel Tonight always displays hotel room prices in the appropriate format for each city in which it operates.

Download this case study to learn about how Smartling’s cloud-based solution can simplify and accelerate your translation projects and enable your business to reach new markets quickly.

Tags : 
smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing

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