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Value of Social Data

White Paper Published By: Oracle Social Cloud
Oracle Social Cloud
Published:  May 02, 2014
Type:  White Paper
Length:  17 pages

Social media provides a wealth of data that can tell you a lot about your?brand and your consumers - but it is valuable only if you can act upon it. ?According to Digiday, "48% of digital marketing executives say they focus?'relentlessly' on building customer insights," yet few are executing those?strategies in meaningful ways. ??This white paper offers a brief overview of how organizations can best use?social data. By implementing the proper framework, they can integrate social data with other enterprise data and public or curated data. In doing so, organizations can uncover new insights that they can feed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams make decisions faster and create long-term, profitable customer relationships. Social media provides a wealth of data that can tell you a lot about your brand and your consumers providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways.

This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.



Tags : 
oracle, srm, social media, social data, digital marketing

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