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Trade Planning: Strengthening the Focus on Consumers, Collaboration and Analytics

White Paper Published By: IBM
IBM
Published:  Feb 04, 2014
Type:  White Paper

The IBM Smarter Commerce approach to TPO gives CPG companies a scalable, flexible, collaborative and analytic platform for data-driven decision-making, enabling manufacturers to put the consumer at the center of trade planning and increase revenue, market share, brand loyalty and retailer buy-in. And deploying these solutions in the cloud can drive time to value and innovation across the value chain.



Tags : 
ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures

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