> Oracle > 5 Tenants of Modern Marketing: Conversion

5 Tenants of Modern Marketing: Conversion

White Paper Published By: Oracle
Published:  Jan 21, 2014
Type:  White Paper
Length:  3 pages

Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.

Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle

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