> NetProspex > Learn the 5 Best Practices to Improve Your Data Quality
 

Learn the 5 Best Practices to Improve Your Data Quality

White Paper Published By: NetProspex
NetProspex
Published:  Nov 18, 2013
Type:  White Paper
Length:  3 pages

While collecting marketing data is easy, that data is not cast in stone. For example, nearly 50 million people change jobs every year. Furthermore, 68 percent of people lie when they’re filling out registration forms. Phone numbers and email addresses are changing constantly. What does this mean?

Figuring out the quality and accuracy of your data is of the utmost importance, especially considering the fact that you’re likely to base your marketing decisions on the data you have on hand. And that’s where securing a marketing data management plan that you can rely on comes in to play.

This guide provides actionable steps and best practices of B2B marketers – our customers--to clean up your data through ongoing data management can increase conversions.



Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment

Already a subscriber? Log in here
Please note you must now log in with your email address and password.