> First Data > Boost Your Direct Marketing Success with Prepaid Incentive Cards

Boost Your Direct Marketing Success with Prepaid Incentive Cards

White Paper Published By: First Data
First Data
Published:  Apr 25, 2013
Type:  White Paper
Length:  9 pages

Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts donít fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumersí attention.

Traditional direct mail marketing needs an update. Download First Dataís Direct Marketing white paper to learn about a new direct marketing tool that enables you to effectively segment and target your campaign and achieve a higher response rate.

Tags : 
direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns

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