> iGoDigital > Five Steps to a More Targeted Email Strategy

Five Steps to a More Targeted Email Strategy

White Paper Published By: iGoDigital
Published:  Feb 26, 2013
Type:  White Paper
Length:  2 pages

Taking a “ready, fire” approach to your email strategy will likely backfire. In fact, research shows that customers will unsubscribe from your emails if the content doesn’t relate to them. On the other hand, taking the time to “aim before you fire” by personalizing emails to a customer’s unique behavior and/or product interests, you can:

  • Increase Revenue Per Send by 15 to 20 percent
  • Increase Average Order Values
  • Increase Open and Click-Through Rates by 25 to 35 percent
  • Decrease Opt-Outs and Unsubscribes
  • Achieve Higher Subscriber Engagement Scores


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