> Epsilon > How Retailers can Gain a Competitive Edge with Omnichannel Real-time Messaging Strategies
 

How Retailers can Gain a Competitive Edge with Omnichannel Real-time Messaging Strategies

White Paper Published By: Epsilon
Epsilon
Published:  Sep 18, 2012
Type:  White Paper
Length:  11 pages

The retail industry is in flux. In an effort to meet consumers' changing needs, retail marketers are constantly adapting their marketing messages to adhere to the specific format, time, and methods that consumers want to be marketed to. But to be successful, retailers must connect with customers in real time and through multiple channels.

With increased competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are turning toward Real-time Messaging to boost their Customer Experience Marketing strategies to remain relevant and keep customers engaged.

In the whitepaper, learn:
. the prerequisites of Real-time Messaging
. the most prevalent Real-time Messaging obstacles
. top examples of omnichannel Real-time Messaging

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Tags : 
customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement

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