> FORA.tv > Event Marketers: Extend Reach and Increase Awareness through Online Video Strategy
 

Event Marketers: Extend Reach and Increase Awareness through Online Video Strategy

White Paper Published By: FORA.tv
FORA.tv
Published:  Aug 30, 2012
Type:  White Paper
Length:  9 pages

The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand. At the same time, online video is growing. New, video-friendly devices like iPads, smartphones, and even web-enabled televisions are dramatically increasing the hours of video being watched. Most significant is the sharp rise in the amount of time people spend watching information-rich, long-form video programs. An online video strategy can help conference and event organizers benefit from these twin trends by:

  1. Extending the shelf life of their conferences and events
  2. Reaching global audiences defined by interest, not geography
  3. Increasing revenues through additional sponsorship opportunities and through pay-per-view access



Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos

Already a subscriber? Log in here
Please note you must now log in with your email address and password.