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Predictive Analytics for Donor Management

White Paper Published By: IBM
Published:  Jul 24, 2012
Type:  White Paper
Length:  12 pages

Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.

Tags : 
ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics

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