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State of Agency-Client Collaboration

White Paper Published By: Central Desktop
Central Desktop
Published:  Jul 05, 2012
Type:  White Paper
Length:  16 pages

What are the biggest challenges creative agencies and brand marketers face when working together? The answers - and the implications - may surprise you.

Central Desktop surveyed more than 500 marketers and agency folks about the state of agency-client collaboration. This in-depth report of our findings reveals that 40 percent of creative agencies lose business because they lack collaboration tools.

We found that:

  • Clients have little patience for agencies who don't solve problems.
  • Agencies struggle with managing demands.
  • Both agencies and marketers agree that collaboration tools improve project management.
  • Having a collaboration platform can be the difference between winning and losing a client's business.

 



Tags : 
central desktop, client- collaboration

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