> IBM > How SunTrust Bank Wove Event Detection into an Effective Event-based Marketing Program
 

How SunTrust Bank Wove Event Detection into an Effective Event-based Marketing Program

Webinar Published By: IBM
IBM
Published:  Nov 07, 2011
Type:  Webinar

Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen.

SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers. 



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