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Building Better Relationships Through Dialog

White Paper Published By: Pinpoint Systems Corporation
Pinpoint Systems Corporation
Published:  Feb 07, 2011
Type:  White Paper
Length:  11 pages

This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: . A discussion of what interactive marketing is - and is not . The business process considerations for obtaining real value from interactive marketing technology . Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built . How to approach an implementation through a series of steps and phases . In practice: How we designed interactive marketing solutions at two companies



Tags : 
relationship, interactive, marketing, call centers, multi channel

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