> SilverPop > A Must Read: 2011's Hottest Email Tips

A Must Read: 2011's Hottest Email Tips

White Paper Published By: SilverPop
Published:  Dec 30, 2010
Type:  White Paper
Length:  4 pages

Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing.  Download the white paper today!

With cool new innovations emerging left and right, it’s an exciting time to be amarketer. Social continues to be a game changer, with nearly 600 million Facebookusers and 150 million Twitter users. Smart phones are expected to outsell PCs for thefirst time in 2011. And ISPs and email clients are moving toward a multichannel,multilayered inbox.

Though email’s role in the marketing world continues to shift as new mediums developand customer preferences change, certain trends have emerged that will clearly impact the way marketers do business in the year ahead.

Email marketers who recognize and act on the changes that have taken place in the waystheir customers choose to communicate with them and with each other will be in the bestposition to adapt their email programs and stay relevant.

Tags : 
silverpop, email marketing, multichannel, social marketing, facebook, twitter, isp, opt in, social network, mobile marketing

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