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Brandwatch

Once there was an English county council that required a search function on its community website. Instead of adapting an existing engine, they commissioned one from scratch. Guess who designed it? In those days there wasnít much social media to monitor. Facebook hadnít graduated from Harvard and Twitter was yet to leave the nest. When that began to change, one of our resident technical wizards realized that, with a little adaptation, the same software skills could be deployed to find pretty much whatever we needed to find.
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