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MEDIAPLEX

Mediaplex® is the technology-empowered marketing analytics and optimization company that scientifically identifies the best way for brands to invest marketing resources for maximum ROI. Its software-with-service approach blends a leading end-to-end data collection and data management infrastructure with expert analytics consultation and media execution. Mediaplex applies rigorous statistical analysis its partners' cross-channel marketing data to understand what is truly driving incremental sales and then executes the most effective digital advertising possible.
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